Zendaya's romantic tennis drama, Challengers, dominated the weekend box office with a $15 million opening from 3,477 theaters, meeting expectations and marking the second-best start for an original R-rated drama since the pandemic, following Don't Worry Darling.
It was a daring move for MGM Amazon Studios to release Luca Guadagnino's mature adult drama nationwide instead of opting for a platform release, considering its more arthouse appeal. This decision was made in part to reach a broader audience, particularly Zendaya fans who are not yet subscribers to Amazon's streaming service, Prime.
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